Tuesday, April 16, 2019

A Bumble Beer? Dating App Company Files Application to Register BUMBLE BREW as a Trademark for Beer, Many Other Goods and Services

The company behind the popular dating app Bumble, Bumble Holding Limited, may be coming out with a beer, if a recent trademark application is any indication.
On April 11, Bumble Holding Limited filed an application to register BUMBLE BREW as a trademark for "beer" (and several other goods and services) with the U.S. Patent and Trademark Office.

Does this mean the dating app company is releasing a beer called BUMBLE BREW? Maybe. The company filed this application on an intent-to-use basis, which is supposed to mean the company is not using the BUMBLE BREW trademark to sell beer yet but has a bona fide intention to do so in the near future. TMEP 806.01(b); 15 USC 1051(b). The company is by no means obligated to start selling BUMBLE BREW beer, but a failure to use the trademark with those goods will result in the entire application going dead (if Bumble does not submit proper evidence of use on a timely basis or does not delete any goods/services it no longer intends to provide from the application).

Interestingly, the BUMBLE BREW application doesn't only cover "beer." It covers a large variety of goods and services across 14 different classes, including the following:
  • Computer software for the booking of bars, restaurants and accommodation; computer software for the ordering of food and drink (Class 9);
  • Whips, harness and saddlery (Class 18);
  • Meat, fish, poultry and game (Class 29);
  • Coffee, tea, cocoa and artificial coffee (Class 30);
  • Alcoholic beverages (except beers); wine; cider (Class 33);
  • Restaurant, bar and catering services (Class 43); and
  • Internet based dating services (Class 45).
Perhaps Bumble is considering a Bumble-themed brew pub or restaurant? Pay attention to this application to find out.

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