Tuesday, May 12, 2020

Bauer Hockey Files Application to Register BAUER as a Trademark for Sanitary Masks, Face Shields

Back in March, hockey equipment manufacturer Bauer Hockey announced the company would be switching from hockey equipment to protective medical equipment. A recent trademark application filed with the U.S. Patent and Trademark Office proves the company wasn't kidding.
On May 7, the hockey company filed a federal trademark application for BAUER, but it didn't cover hockey equipment. Instead, it covered the following goods:
  • Sanitary masks to protect from infection and prevent infection of others; face shields to protect from infection and prevent infection of others; disposable microorganism barrier gowns (Class 10); and
  • Multi-usage face shields; multi-purpose face shields; face masks; goggles (Class 9).
Bauer filed the application on an intent-to-use basis, suggesting it is not currently selling these goods in conjunction with the BAUER trademark yet, but has a bona fide intention to do so in the near future (which makes sense). See TMEP 806.01(b); 15 USC 1051(b). Before this particular BAUER trademark can be registered, Bauer must actually start using the BAUER trademark in interstate commerce in conjunction with the goods listed in the application and submit sufficient prove of such use to the USPTO. See TMEP 1103.

Kudos to Bauer for doing its part.

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