Jordan Belfort, the Wolf of Wall Street, Files Application to Register His Name as a Trademark

Jordan Belfort, the former stockbroker played by Leonardo DiCaprio in the 2013 Wolf of Wall Street movie, recently filed an application with the U.S. Patent and Trademark Office to register his name, JORDAN BELFORT, as a trademark.

What types of goods and services does the Wolf of Wall Street intend to sell under his name? Apparently a variety, according to the application. The goods and services listed in the application span seven different classes and include the following:

• Cologne and after shave gel (Class 3);
• A variety of clothing, including shirts, hats, shoes, and pajamas (Class 25);
• Gaming machines for gambling and board games (Class 28);
• Beer, sports drinks, energy drinks, and soft drinks (Class 32);
• Wine and spirits (Class 33);
• Ashtrays, e-cigarettes, lighters, tobacco grinders, and tobacco water pipes (Class 34); and
• Entertainment services, namely, personal appearances by a celebrity (Class 41).

The application indicates Mr. Belfort has been providing the entertainment services in Class 41 in conjunction with his name since August 26, 2008, but is not yet providing the other goods (which were all filed under an "intent to use basis"). Before JORDAN BELFORT can be registered as a trademark for the listed goods, Mr. Belfort will need to make sales of those goods, or transport those goods, under his name in interstate commerce and submit sufficient proof of same to the USPTO. See TMEP 1103.

Mr. Belfort also filed an application to register WOLFPACK as a trademark for various business consulting, job training, career counseling, and educational services in late September 2020. According to my quick search, that application and the application for JORDAN BELFORT are the only two federal trademark filings currently in Mr. Belfort's name.