U.S. Olympic Committee Files LOS ANGELES 2024 Trademarks Following Bid Annoucement

On September 3rd, the day after Los Angeles announced it would be seeking a bid for the 2024 Olympics, the U.S. Olympic Committee filed five federal trademark applications related to "organizing and promoting the City of Los Angeles for selection as the site of an international athletic event," ornamental lapel pins, and clothing. The trademarks are:

LA 24;

LA 2024; and

LOS ANGELES 2024.

The U.S. Olympic Committee submitted a screenshot of its Facebook page promoting the bid as its specimen of use, which shows each of the trademarks being used with the promotion services listed in the applications.

The move follows Boston's announcement in July 2015 that it would no longer be seeking a bid for the same Olympics.

United States Olympic Committee Files Trademark to Protect...Cowbells?

On August 6th, the United States Olympic Committee's Office of the General Counsel filed a federal trademark application for TEAM USA as it relates to "percussion instruments, namely, cowbells[.]" The Committee claims to have used the TEAM USA trademark on cowbells since December 31, 2009.

These cowbells, pictured above, must hold special importance to the U.S. Olympic Committee. If the Committee is successful in obtaining this registration, it will effectively prohibit any other individual or entity from selling a "Team USA" cowbell. Thus, this registration will be a useful enforcement tool at future Olympic events. When you purchase your next Team USA cowbell, make sure it is officially licensed!