As the metaverse becomes more and more popular, many brands are filing trademark applications for virtual versions of their goods and services. Hormel Foods LLC is no exception. On July 14th, the food company filed a federal trademark application for the Mr. Peanut logo seen below.
- Downloadable multimedia files containing artwork, text, audio, and video relating to food and beverages, authenticated by non-fungible tokens (NFTs); downloadable virtual goods, namely food and beverage products for use in virtual worlds
- Online retail grocery store services featuring virtual food and beverage products for use in online virtual worlds; provision of an online marketplace for buyers and sellers of downloadable digital art images, video and audio clips, authenticated by non-fungible tokens (NFTs)
- Entertainment services, namely, online, non-downloadable virtual food and beverage products for use in virtual worlds