Wednesday, June 8, 2016

Trademark Filings Hint at Tucson AHL Team's New Name

Last month, the Arizona Coyotes, an NHL team, moved the Springfield Falcons to Tucson to be the team's AHL affiliate. According to reports, the Coyotes held a contest to determine the Tucson team's new name. The team is expected to announce the winner on June 18th.

On June 3rd, IceArizona AHL Co, LLC (which I presume is the entity that owns the new team) filed five federal trademark applications (like this one) that may contain the team's new name. Those applications are seen below.
The team filed each application in Class 041 for "[e]ntertainment services, namely, organizing, providing and conducting professional ice hockey exhibitions and games." Each application was filed on an intent-to-use basis, which means the team is not currently using these marks in commerce (which makes sense given that a name has not been selected yet). The Chargers Football Company did something similar when it filed a trademark application for LA CHARGERS on an intent-to-use basis earlier this year.

When the Coyotes announce the AHL team's new name on June 18th, will it will come from this list of recently filed trademarks? It very well could.

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