Chobani frozen yogurt, anyone? The popular yogurt brand may be moving in that direction if a recent trademark application is any indication.
On September 14th, Chobani, LLC filed a federal trademark application for CHOBANI in Class 030 for "[f]rozen confections; frozen yogurt; frozen yogurt confections." The application was filed on an intent-to-use basis.
While filing a trademark application on an intent-to-use basis does not necessarily guarantee that a mark will be used in conjunction with the listed goods or services, it does indicate that Chobani has a bona fide intention to use this mark in conjunction with frozen yogurt in the near future. This application brings Chobani, LLC's total trademark portfolio to 29 live applications or registrations at the U.S. Patent and Trademark Office.
According to my quick search, Chobani is not currently selling a frozen yogurt product in stores, but may be selling frozen yogurt out of a small shop in SoHo, NYC. Regardless, keep an eye out for Chobani frozen yogurt products in a store near you soon.