Monday, September 12, 2016

NBA Files 14 Trademark Applications Related to 2017 All-Star Game

September 7th was a busy day at the U.S. Patent and Trademark Office for NBA Properties, Inc. On that date, just one day before the NBA announced the new All-Star game logo, NBA Properties filed 14 trademark applications for various 2017 All-Star Game related logos (seven logos total - each logo was filed in two classes).

The NBA filed each application on an intent-to-use basis, which means the league is probably not using the marks in commerce yet, but has a bona fide intention to do so in the near future (which makes sense given the game is not until next year).

The goods and services covered by these 14 applications are broad. Some of those goods and services include entertainment and educational services in the nature of ongoing television and radio programs in the field of basketball and rendering live basketball games, coaches clinics and camps, video stream recordings, online games, and online publications (all in Class 041) and a variety of clothing in Class 025.

According to, New Orleans was selected as the site of the 2017 NBA All-Star game a couple weeks ago. The game will be played on Sunday, February 19 at the Smoothie King Center (home of the New Orleans Pelicans).

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