On October 20th, the day Nintendo posted a three-minute trailer of its new hybrid gaming console on YouTube, it filed a federal trademark application for the console's name - NINTENDO SWITCH.
Nintendo of America, Inc. covers not just the gaming console but a wide variety of goods and services across five different classes. Some of those goods and services include "downloadable video game programs" (Class 9), ballpoint pens and pencils (Class 16), "pre-made wraps and skins for hand-held units for playing video games" and toy action figures (Class 28), "wireless electronic transmission of audio, data, graphics, images, music, news, text, video, and voice, pertaining to video games" (Class 38), and "organizing, arrangement, managing and producing video game events for entertainment purposes" (Class 41).
Nintendo filed the entire application on an intent-to-use basis, which indicates it is not yet using this mark in interstate commerce but has a bona fide intention to do so in the near future (this makes sense given Nintendo is not yet offering this console for sale).
trademark application for the logo seen above covering the exact same goods and services. Nintendo also filed a trademark application for JOY-CON covering various computer and video game programs in Class 9 and various computer game machines and video game consoles in Class 28. These were also filed on an intent-to-use basis.