Friday, October 21, 2016

Royal Caribbean Files Trademark Application for Possible New Cruise Ship

Is a new cruise ship in the works for Royal Caribbean? Maybe, according to a recent federal trademark application. On October 17th, Royal Caribbean Cruises, Ltd., a Liberian corporation (ed. - Liberia?) filed a federal trademark application for ICON OF THE SEAS on an intent to use basis.
The services covered by the application are:
  • Cruise ship services; arranging and conducting cruises for others; transport of passengers (Class 39);
  • Entertainment services, namely, casino services, organizing and conducting stage shows, nightclub shows, contests, dances and parties, all provided aboard a cruise ship (Class 41);
  • Providing temporary accommodations aboard a cruise ship; restaurant and bar services provided aboard a cruise ship (Class 43)
Does this application hint that a new cruise ship is in the works? It's possible. The intent to use nature of the application means the cruise line has a bona fide intention to use this mark in commerce on the services listed above in the near future, but is not doing so currently (at least that's what the intent to use basis is supposed to mean).

The services listed are also the exact same services listed on the ANTHEM OF THE SEAS trademark registration. That mark registered on June 21, 2015 and the Anthem of the Seas is currently active in the Royal Caribbean fleet.

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