Wednesday, November 16, 2016

TWINKIE Ice Cream? TWINKIE Cappuccino? Both May Be Coming Soon, According to Recent Trademark Applications

If you've dreamed of your favorite childhood treat in ice cream form, your dream may be coming true in the near future.  On November 11th, Hostess Brands, LLC filed a federal trademark application for its Twinkie The Kid character seen to the right in Class 30 for "ice cream; frozen confections."

Hostess filed the application on an "intent to use" basis, suggesting it is probably not using this mark in conjunction with ice cream and frozen confections yet, but has a bona fide intention to do so in the near future.  In other words, this filing basis is supposed to suggest that Hostess is contemplating offering some sort of ice cream or frozen confection product relatively soon.

Hostess already owns two federal trademark registrations for the same Twinkie The Kid character in Class 30 for "bakery goods, cakes, bread, buns and rolls" and "cake."

Do you love coffee too?  On November 9th, a couple days before the Twinkie The Kid ice cream application, Hostess filed another federal trademark application for TWINKIES in Class 30 for "prepared cappuccino and coffee-based beverages and cappuccino and coffee-based mixes."  Hostess also based this application on an "intent to use" basis.  Twinkie flavored coffee, anyone?

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