Monday, October 16, 2017

CBS Files Trademark Application for $1

No, I'm not talking about the filing fee to the U.S. Patent and Trademark Office (that was $275 per application). I'm talking about the actual mark CBS wants to register.
On October 11th, CBS Studios, Inc. filed two federal trademarks application for "$1" in standard characters (meaning the registration sought covers only the text, not a specific stylized version - see TMEP 807.03).

One application covers "Digital media, namely, pre-recorded digital video discs, digital versatile discs, DVDs, downloadable audio and video recordings, and high definition digital discs featuring drama; Downloadable television programs featuring drama provided via a video-on-demand services" in Class 9.

The other application covers, in Class 41:
Entertainment services in the nature of a television and multimedia series featuring drama distributed via various platforms across multiple forms of transmission media; Providing non-downloadable entertainment television programs featuring drama via a video-on-demand services; providing information in the field of entertainment via the Internet and portable and wireless communication devices
A TV show called $1? Maybe. CBS filed this application on an intent-to-use basis, suggesting it is not currently using this trademark in commerce in conjunction with the listed goods and services, but has a bona fide intention to do so in the near future. TMEP 806.01(b); 15 USC 1051(b). Although this is not a guarantee CBS will release a television series titled $1, it is supposed to be a guarantee that something is in the work for such a show.

According to my quick search, these are the first trademark applications for "$1" filed by CBS. CBS Studios currently owns 374 other live trademark applications or registrations with the USPTO.

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