Fox Files Application to Register OK BOOMER as a Trademark for an On-Going Reality Television Competition

Is Fox developing a reality TV show called OK BOOMER? A recent trademark application indicates such a show is in the works.

On November 11, Fox Media LLC filed a federal trademark application with the U.S. Patent and Trademark Office for the words OK BOOMER. The application covers the following services in Class 41:

Entertainment services, namely, an on-going television series featuring reality competition, comedy, and game shows; providing on-line information in the field of television and video entertainment featuring reality competition, comedy, and game shows via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television shows about reality competition, comedy, and game shows transmitted via the Internet and wireless communication networks

Fox filed the application on an intent-to-use basis, suggesting this trademark isn't currently being used with the listed services, but the network has a bona fide intention to use this mark in the near future. 15 USC 1051(b); TMEP 806.01(b). Before the mark can register, Fox will need to start rendering the listed services, including a reality TV show, under the OK BOOMER mark.

The "OK BOOMER" phrase went viral on social media recently and is commonly used by younger generations as a jab to the baby boomer generation. Now, it appears, Fox may be attempting to capitalize on that popularity (rightfully or wrongfully) by developing a related reality television show, along with related online content.

Fox Media LLC appears to be a holding company for the network's trademarks. That entity currently owns 571 active trademark applications or registrations with the USPTO, including many for Fox programs like THE MASKED SINGER and FOX & FRIENDS.

Fox Files BOB'S BURGER'S Trademark For Line of Retail Products

Fans of Fox's show Bob's Burgers are in for some goods news. On September 25th, just days before the Season 6 premiere of the show, Twentieth Century Fox Film Corporation filed a federal trademark application for BOB'S BURGERS related to a broad line of retail products.

The goods listed in the application are all in Class 28. This class includes games, play things, some sporting items, and Christmas decorations. Some of the specific items listed on this trademark application are: Christmas tree ornaments, board games, plush toys, toy jewelry, skateboards, balloons, costume masks, and playing cards.

This trademark application is an intent-to-use application, indicating that Fox is planning to develop some sort of Bob's Burgers retail line of products (or license the rights to do so). Fans can rejoice in knowing that the show, which is now in its sixth season, will probably be sticking around for a while.