Fox Files Application to Register OK BOOMER as a Trademark for an On-Going Reality Television Competition

Is Fox developing a reality TV show called OK BOOMER? A recent trademark application indicates such a show is in the works.

On November 11, Fox Media LLC filed a federal trademark application with the U.S. Patent and Trademark Office for the words OK BOOMER. The application covers the following services in Class 41:

Entertainment services, namely, an on-going television series featuring reality competition, comedy, and game shows; providing on-line information in the field of television and video entertainment featuring reality competition, comedy, and game shows via the Internet; entertainment services in the nature of non-downloadable videos and images featuring television shows about reality competition, comedy, and game shows transmitted via the Internet and wireless communication networks

Fox filed the application on an intent-to-use basis, suggesting this trademark isn't currently being used with the listed services, but the network has a bona fide intention to use this mark in the near future. 15 USC 1051(b); TMEP 806.01(b). Before the mark can register, Fox will need to start rendering the listed services, including a reality TV show, under the OK BOOMER mark.

The "OK BOOMER" phrase went viral on social media recently and is commonly used by younger generations as a jab to the baby boomer generation. Now, it appears, Fox may be attempting to capitalize on that popularity (rightfully or wrongfully) by developing a related reality television show, along with related online content.

Fox Media LLC appears to be a holding company for the network's trademarks. That entity currently owns 571 active trademark applications or registrations with the USPTO, including many for Fox programs like THE MASKED SINGER and FOX & FRIENDS.

Production Company Behind Wicked Tuna Files Trademark Related to Celebrity Decathlon TV Show

On July 17th, Pilgrim Films and Television, Inc., the production company behind Wicked Tuna and The Ultimate Fighter, filed a trademark application for CELEBRITY DECATHLON as it relates to

Entertainment services, namely, an ongoing television series featuring a competition-based program and companion variety programs in the field of sports; entertainment services in the nature of a television program featuring live action, comedy and/or drama; entertainment services in the nature of a television program providing a virtual environment in which users can interact through social networking, global network, mobile telephone or other communication network; entertainment services in the nature of providing a website portal in the field of entertainment, news, sports and information via a global computer network[.]

This "intent to use" filing appears to be a preliminary step towards a celebrity decathlon reality show with some sort of viewer involvement through social media. Voting, perhaps? Keep an eye out.