Viacom Files 8 Trademark Applications, Most Related to TV Shows

April 17th was a busy day for Viacom International, Inc. at the U.S. Patent and Trademark Office. On that day, the owner of the BET, Comedy Central, MTV, VH-1, and Nickelodeon brands (among others) filed eight federal trademark applications. Six of these applications appear to relate to television shows, although it is unclear on which network they would air.

The applications filed for television related services are:

• THE A-LIST: MIAMI;
• THE A-LIST: NEW YORK;
• THE 90'S HOUSE;
• BRIDGE AND TUNNEL;
• CO-PARENTHOOD; and
• VH1 HOUSE PARTY LIVE

Viacom filed each of the applications above on an intent to use basis in Class 41 for "Entertainment services in the nature of continuing program series, featuring live action, comedy and drama provided through cable television, broadcast television, internet, video-on-demand, and through other forms of transmission media; providing online information in the field of entertainment concerning television programs."

In addition to the television-related applications, Viacom filed two applications for NICK, both in standard characters and in the design form seen above. Those applications cover "Video game software; computer programs and software; downloadable game software; downloadable mobile applications" in Class 9. According to the applications, Viacom has been offering the software/mobile applications under the NICK mark at least as early as February 1, 2013. The specimen submitted with the applications (above) seems to indicate these applications are related to the Nick Android app (and perhaps iPhone app).

As I blogged about in January, Viacom filed trademark applications for HAMSTER HOTEL and six other potential shows earlier this year. The HAMSTER HOTEL application was approved by the USPTO and will likely be published (the final stage in the registration process) soon.

Viacom Files Trademark Applications for HAMSTER HOTEL and Six Other Potential TV Shows

Viacom, Inc. had a busy day at the U.S. Patent and Trademark Office on January 18th.  On that date, the entertainment company and owner of the MTV, VH-1, BET, Comedy Central, and Nickelodeon brands (among others), filed federal trademark applications for what may be several new TV shows.

The marks filed for the potential new shows are:

• MTV VIDIOTS (live action, comedy, and drama)
• HAMSTER HOTEL (animation, comedy, and drama)
• STRANDED WITH A MILLION DOLLARS (live action, comedy, and drama)
• KNIGHTS OF ASTORIA (live action, comedy, and drama)
• MIDDLE SCHOOL MOGULS (animation, comedy, and drama)
• SIT & STAY PET CAFE (live action, comedy, and drama)
• SNAP CITY (animation, comedy, and drama)

Viacom filed each of the above applications on an intent to use basis, suggesting these marks aren't actually being used by the company in commerce yet but there is some sort of plan to use each mark in the near future.  Some of the applications also covered a variety of merchandise related to the shows, such as clothing and toys.

It's anyone's guess which channels the above shows might appear (if they appear at all, and except for MTV VIDIOTS, of course) but if these trademark applications are any indication, some or all of Viacom's channels may be getting new shows sometime soon.