Viacom Files Trademark Applications for HAMSTER HOTEL and Six Other Potential TV Shows

Viacom, Inc. had a busy day at the U.S. Patent and Trademark Office on January 18th.  On that date, the entertainment company and owner of the MTV, VH-1, BET, Comedy Central, and Nickelodeon brands (among others), filed federal trademark applications for what may be several new TV shows.

The marks filed for the potential new shows are:

• MTV VIDIOTS (live action, comedy, and drama)
• HAMSTER HOTEL (animation, comedy, and drama)
• STRANDED WITH A MILLION DOLLARS (live action, comedy, and drama)
• KNIGHTS OF ASTORIA (live action, comedy, and drama)
• MIDDLE SCHOOL MOGULS (animation, comedy, and drama)
• SIT & STAY PET CAFE (live action, comedy, and drama)
• SNAP CITY (animation, comedy, and drama)

Viacom filed each of the above applications on an intent to use basis, suggesting these marks aren't actually being used by the company in commerce yet but there is some sort of plan to use each mark in the near future.  Some of the applications also covered a variety of merchandise related to the shows, such as clothing and toys.

It's anyone's guess which channels the above shows might appear (if they appear at all, and except for MTV VIDIOTS, of course) but if these trademark applications are any indication, some or all of Viacom's channels may be getting new shows sometime soon.