Viacom filed the application as an intent-to-use application (which makes sense considering the musical isn't set to premier until June/July 2016) for "[e]ntertainment, namely, live entertainment performances in the nature of live instrumental, musical, live comedy and live drama, live musical variety and dance performances; organization of exhibitions for educational and cultural purposes; production and provision of entertainment news, and entertainment information via communication and computer networks[.]"
This particular trademark application is for the "stacked format" of the title, which suggests this design is how the title will appear on marketing materials.
According to Variety.com, "'The SpongeBob Musical' begins previews at Chicago’s Oriental Theater June 7, 2016, for a limited engagement that runs July 3."
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