Is MillerCoors Opening a Line of Bars and Restaurants?

MillerCoors, LLC might be moving into the bar and restaurant space according to a recent trademark filing at the U.S. Patent and Trademark Office. On January 28th, the company filed a federal trademark application for COORS.

Everybody knows the Coors brand of beers, that isn't the interesting part. The interesting part is the services listed on this particular trademark application. The company filed this COORS trademark application in Class 043 for "[b]ar services; [r]estaurant services." This application was filed on an intent-to-use basis, meaning the company is not using the COORS mark in conjunction with these services yet but has a bona fide intention to do so in the near future.

What does that mean? It means MillerCoors has developed some sort of plan to move into the bar or restaurant space (the bona fide intention requires more than just an idea for use). I wouldn't be surprised to see the company announce the opening of a bar or restaurant location sometime within the next year.