Wednesday, July 6, 2016

Is This Trademark Application For a New Sam Adams Beer Logo?

The Boston Beer Company may be re-branding the Samuel Adams line of beer with a new logo if a recent trademark application is any indication. On July 1st, the beer company filed a federal trademark application for the logo seen below in Class 032 for "[b]eer."
The company filed this application on an intent-to-use basis, suggesting it is [probably] not using this mark in commerce yet, but has a bona fide intention to do so in the near future. 15 USC 1051(b).

According to a quick search, Boston Beer Company owes 203 live federal trademark applications or registrations, most of which are for names of various beers, including the BREXIT application I blogged about last week.

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