Boston Beer Company Files Trademark Application for BREXIT

On June 24th, as the world was contemplating the consequences of the United Kingdom's "Brexit" vote to leave the European Union, others were filing applications to register the term as a trademark. One of those entities was the Boston Beer Company (the owner of the Sam Adams trademark).

On that day, the beer company filed a trademark application with the Trademark Office for BREXIT in Class 033 for "[h]ard cider." The application was filed on an intent-to-use basis. Don't be surprised if the Boston Beer Company comes out with a BREXIT Cider soon.

Applications to register BREXIT as a trademark were also filed on June 24th by an individual in Chicago in Class 025 for clothing and by a company in Colorado in Class 005 for dietary and nutritional supplements.