A new reality competition show titled MAGIC HOUR may be in the works over at NBC, according to a recent trademark application. On March 6th,
NBCUniversal Media, LLC filed a federal trademark application for
MAGIC HOUR with the
U.S. Patent and Trademark Office.
The application covers "[e]ntertainment services, namely, television programming in the nature of a reality competition television series" in Class 41. NBC filed the application on an intent to use basis, suggesting it is not currently using this trademark in commerce but has a bona fide intention to do so in the near future. In other words, simply filing an intent to use trademark application does not necessarily mean NBC will come out with a show called MAGIC HOUR, but is supposed to mean there is something currently in the works related to this potential show (business and marketing plans, scripts, contracts with talent, etc. - something more than just an idea in someone's head).
Filing trademark applications for potential television show names is not uncommon. As I've blogged about before, networks like
The Cooking Channel,
Twentieth Century Fox, and some
production companies have all filed similar applications in the past.
Is MAGIC HOUR a talent show, competition for magicians, or something else? We can't be sure until (and if) NBC gives this show the green light.
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