A public awareness campaign related to the responsible consumption of alcohol is in the works over at Anhesuer-Busch, and the name of the campaign will be DRINKWEISER (or some variation), if recent trademark applications are any indication.
DRINKWEISER, DRINKWISER, DRINK WEISER, and DRINK WISER as trademarks with the U.S. Patent and Trademark Office. Each application covers the same services in Class 35 - "Promoting public awareness of the responsible consumption of alcohol."
Anheuser-Busch filed each of these applications on an intent to use basis, suggesting it is not currently using DRINKWEISER or any of the variations in commerce in conjunction with the listed services yet but has a bona fide intention to do so in the near future. 15 USC 1051(b); TMEP 806.01(b). Before these applications can mature into registrations, Anheuser-Busch must start using the mark with the listed services and submit sufficient proof of same to the USPTO. TMEP 1103. My guess is that only one of these applications, if any, actually registers. The fact that Anheuser-Busch filed four applications for variations of the same mark suggests they have not decided which version they plan on using.
In any event, it looks like Anheuser-Busch is planning a public awareness campaign related to the responsible consumption of alcohol and DRINKWEISER (or some variation) will be the tagline. By the way, for those fans of the DILLY DILLY phase, Anheuser-Busch owns two pending federal trademark applications for it, one covering beer and the other covering headwear and shirts. The application covering beer is in the final stage of the registration process.