Anheuser-Busch Files Trademark Applications for Multiple Variations of DRINKWEISER

A public awareness campaign related to the responsible consumption of alcohol is in the works over at Anhesuer-Busch, and the name of the campaign will be DRINKWEISER (or some variation), if recent trademark applications are any indication.

On January 5th, Anheuser-Busch, LLC filed applications to register DRINKWEISER, DRINKWISER, DRINK WEISER, and DRINK WISER as trademarks with the U.S. Patent and Trademark Office. Each application covers the same services in Class 35 - "Promoting public awareness of the responsible consumption of alcohol."

Anheuser-Busch filed each of these applications on an intent to use basis, suggesting it is not currently using DRINKWEISER or any of the variations in commerce in conjunction with the listed services yet but has a bona fide intention to do so in the near future. 15 USC 1051(b); TMEP 806.01(b). Before these applications can mature into registrations, Anheuser-Busch must start using the mark with the listed services and submit sufficient proof of same to the USPTO. TMEP 1103. My guess is that only one of these applications, if any, actually registers. The fact that Anheuser-Busch filed four applications for variations of the same mark suggests they have not decided which version they plan on using.

In any event, it looks like Anheuser-Busch is planning a public awareness campaign related to the responsible consumption of alcohol and DRINKWEISER (or some variation) will be the tagline. By the way, for those fans of the DILLY DILLY phase, Anheuser-Busch owns two pending federal trademark applications for it, one covering beer and the other covering headwear and shirts. The application covering beer is in the final stage of the registration process.

Is this Bud for Lunch? Anheuser-Busch Files Trademark Application for LUNCH BEER

Does Anheuser-Busch want you to drink beer with lunch? Possibly, according to a recent trademark application filed with the U.S. Patent and Trademark Office. On July 31, Anhesuer-Busch, LLC filed a trademark application for LUNCH BEER covering (you guessed it) "beer" in Class 32.

The beer giant filed the application on an "intent to use basis," suggesting it is not yet selling this beer but has a bona fide intention to do so in the near future. TMEP 806.01(b); 15 USC 1051(b). Before this application can mature into a registration (assuming the application otherwise meets statutory requirements and is not opposed), Anheuser-Busch must start selling beer under this mark. See TMEP 902.

In other words, while there's no guarantee the beer company will start selling this beer, keep an eye out for a LUNCH BEER at your local bar or grocery store in the near future.

According to my quick search, Anheuser-Busch, LLC owns 397 active trademark applications or registrations at the USPTO, including registrations for THIS BUDS FOR YOU.