Wednesday, March 9, 2016

What Is This Trademark Filed by Google?

Google, Inc. filed an interesting federal trademark trademark application on March 4th. Is it a new version of the company's logo?
According to the application, this trademark is actually a motion mark. Google describes it as follows:
The nature of the motion is that of the word "Google" appearing from left to right in blue, red, yellow, blue, green and red which dissolves into four small solid colored circles of, from left to right, blue, red, yellow and green which slightly undulate then dissolve into four short vertical lines which are, from left to right, blue, red, yellow and green, forming the image of an equalizer. The vertical lines dissolve back into four small solid colored circles of, from left to right, blue, red, yellow and green which sharply bounce and come to a rest, ending the animation.
Google filed the application on an intent-to-use basis in Classes 009 and 038 for a variety of goods and services that seem to cover many of the well known, existing goods and services offered by the company.

Some of the listed goods and services include:
  • computer software used for the control of voice controlled information and communication devices;
  • computer software for accessing and searching online databases; and
  • computer services, namely, providing a voice-controlled search engine for obtaining data, images, audio and video via a global computer network, namely, providing the following: satellite imagery, street maps, real-time traffic conditions, and route planning information, weather information, business and financial information; information, news and commentary in the fields of entertainment, cultural events, sporting events, popular culture, educational activities and events, recreational events, and technology; music, electronic books, and video clips, language translations, local business location information and recommendations, food and restaurant information.
The fact that Google filed this trademark on an intent-to-use basis indicates that the company is not using this trademark in commerce yet but has plans to do so soon. Keep an eye out for this moving trademark in the near future.

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