Those trademarks, seen above, range from CASH, to WALK THE LINE, to WHAT WOULD JOHNNY CASH DO? The Trust filed each trademark on an intent-to-use basis so a specimen showing use of the marks in commerce (which helps show how the trademarks will be used) is not available. The purpose behind the trademark filings is unclear.
The goods and services listed in the applications are broad. The applications cover goods and services in Classes 041, 043, 025, 016, and 020. Some of those goods and services include "entertainment services [in the form of] live performances...television and radio performances by a musical artist," hotel, restaurant, and bar services, clothing items, printed matter including books, magazines, and newspapers, and home goods like pillows, picture frames, and mirrors.
The John R. Cash Revocable Trust has an address at 3941 Woodlawn Drive, Nashville, TN 37205 and is worth up to $300 million by some accounts. These trademark applications undoubtedly add to that value.