On November 14, Lionsgate Entertainment filed 16 different federal trademark
applications for Dirty Thirty and Dirty 30 [necessary? -
ed.]. As often precedes the release of a new show or movie, these trademark applications cover not only the
"[p]roduction and distribution of motion pictures" but also a variety of products used to promote the show/movie (i.e. clothing, bags, post cards, books, even nail polish).
According to
Variety.com, DIRTY THIRTY is a comedy featuring YouTube stars Grace Helbig, Mamrie Hart, and Hannah Hart. It appears this will be a film "about a birthday party that goes off the rails."
By filing these trademarks, Lionsgate is establishing a wide net of legal protection for the film's name and related accessories (which it can also license if it desires).
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