Tuesday, November 17, 2015

Major League Baseball Files New Design Mark

On November 12, Major League Baseball Properties, Inc. filed two trademark applications for the same design, shown below (the goods/services were in two different classes, hence the two applications).
The services listed on the first application are "Entertainment services, namely, baseball games, baseball skills competitions, and baseball exhibitions; Organizing and conducting youth programs in the field of sports; Hosting and conducting events in the nature of awards ceremonies; Providing news and information in the field of youth sports competitions[.]" On the second, the goods are listed as "Clothing, namely, headwear, shirts, jackets, sweatshirts[.]"

The MLB filed both these applications on an intent-to-use basis, meaning it is not using the mark in commerce yet. From the goods/services listed, it appears the MLB plans to use this mark in conjunction with baseball games, including youth games, and on apparel promoting the games. Given the timing, this logo might be making an appearance next season.

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