Is Michael Kors Developing a Smart Watch?

A recently filed federal trademark application might suggest Michael Kors is getting into the smart watch business. On April 4th, the fashion company filed a federal trademark application for MICHAEL KORS as it relates to a variety of smart watch goods and services, including:

• "Wireless communication devices featuring telecommunication functionality to allow the transmission of text, data, audio, image and video files; electronic monitoring devices comprised of microprocessors and accelerometers, for identifying, storing, reporting, monitoring, uploading and downloading data and information for personal physical fitness and training purposes; downloadable mobile applications and software for smart watches and mobile devices for processing, reviewing and editing data to enable users to control the presentation and information available from the devices; wearable sensors for personal physical fitness and training purposes to gather biometric data and also including monitors and displays sold as a unit" in Class 009;
• "Wearable sensors for health and wellness purposes to gather biometric data and also including monitors and displays sold as a unit" in Class 010;
• "Smart watches comprised primarily of wristwatches and also featuring software for sending and receiving data or to be used to monitor personal fitness activity; horological and chronometric instruments, watches, timepieces, watch straps, watch bands; jewelry; wearable digital electronic devices comprised primarily of wristwatches, bracelets, rings, or necklaces and also featuring software for sending and receiving data or to be used to monitor personal fitness activity" in Class 014; and
• "Software as a service featuring software to identify, store, report, monitor, upload and download data and information from a wearable digital electronic device" in Class 042.

A trademark application covering goods or services related to the sale of bands for smart watches would not surprise me, as other fashion brands are doing the same, but this trademark application seems to cover the actual smart watch itself. 

While the intent-to-use filing basis of this application does not guarantee that Michael Kors will be coming out with smart watches (see another post on the intent-to-use basis), it does indicate that the company has a bona fide intention to do so.