On April 22nd, Universal City Studios, LLC filed 7 federal trademark applications for the word mark PETMOJI. The studio filed each application on an intent-to-use basis.
- Class 041 for "[e]ntertainment services, namely, providing a website enabling users to create and share digital images, icons, pictographs, graphics and illustrations on mobile devices, wireless devices, social media platforms and global computer networks and in electronic communications and via a wireless computer network; entertainment services, namely, providing online games; providing a web-based system and on-line portal for customers to participate in on-line gaming; entertainment services, namely, providing temporary use of non-downloadable computer games; entertainment services, namely, providing digital television series, webcasts or webisodes via a global computer network and portable and wireless communication devices;" and
- Class 009 for "[d]ownloadable computer software, mobile applications and keyboard applications for creating and sharing digital images, icons, pictographs, graphics and illustrations on mobile devices, wireless devices, social media platforms and global computer networks and in electronic communications; computer game software; downloadable mobile application for a video game; downloadable interactive computer, video and electronic game programs via a global computer network, wireless communication devices and portable electronic devices; interactive computer, video and electronic game programs, software, cartridges and memory cards; computer game software for personal computers and home video game consoles; mobile phone accessories, namely, phone cases and covers, phone charms, wired and wireless earbuds, cell phone mounts, phone clips and screen protectors[.]"
These applications together suggest that Universal has some intention to create a website and/or software to facilitate the creation and sharing of icons and images (probably related to pets).
The remaining trademark applications are for related merchandise, such as toys, housewares, clothing, and jewelry. Thus, the studio apparently has some intention of developing a line of PETMOJI-related goods as well.
Unfortunately for the rest of us, this probably means the use of PETMOJI for websites, software, or the goods listed on Universal's applications is off limits until Universal decides whether to proceed with these applications. And don't expect the emoji-related trademarks to slow down any time soon.