Vintage Baywatch Trademark Filed As New Movie Develops

Baywatch is getting a reboot in the form of a movie with the likes of The Rock and Zac Efron, but the most recent trademark application filed by The Baywatch Production Company, Inc. actually relates to the original show. On March 28th, that company filed a federal trademark application for the logo seen below.

The services listed in the application are in Class 041 for "[e]ntertainment in the nature of an ongoing television series in the field of action adventure." At first glance, I suspected the filing may be related to the movie, but the specimen submitted with the application (seen below) indicates otherwise.

Although this logo relates to current airings of the original show, the first use date for this logo is listed at August 1, 2015 in the application, suggesting that this logo has only been used to promote the original show since late last year. As the new Baywatch movie gets closer to its premiere, expect to see more Baywatch-related trademark filings with the USPTO.