Monday, August 1, 2016

OPRAH'S TABLE - Oprah's New Line of Food Products?

Earlier this summer, several websites reported that Oprah Winfrey had filed trademark applications for OPRAH'S related to a variety of food products, suggesting that Oprah would be launching a food line sometime in the future. On July 27th, she took another step in that direction and filed four trademark applications for what might be the actual name of her food line - OPRAH'S TABLE.
The applications were filed by Oprah's Kitchen, LLC and cover a variety of food products, including bottled drinking water, coconut water, and energy drinks (in Class 032); cut flowers, fresh fruits, fresh vegetables, and pet food (Class 031); bakery goods, pasta, and chocolate (Class 030); and almond butter, dairy-based beverages, and soups (Class 029).
Oprah's consent to register these marks, required under 15 USC 1052(c), was submitted with the applications (see above). See also TMEP 1206.

Oprah filed each application on an intent-to-use basis, meaning she is not using the trademarks in commerce yet but has a bona fide intention to do so in the near future. Should the celebrity be successful in registering these marks, she would obtain nationwide rights to the term OPRAH'S TABLE as it relates to a wide range of food products, paving the way for the launch of her potential food line.

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