Thursday, August 27, 2015

Alanis Morissette Files Trademark For New Logo, Could be Making a Comeback

On August 21st, Alanis Morissette filed a federal trademark application for ALANIS MORISSETTE and design shown below.
The goods and services listed on the trademark application are
Entertainment services, providing a website featuring multi-media content and information in the field of music and entertainment; providing a website featuring multi-media content and information in the fields of art, wellness, news and current events; musical sound recordings; audio and video recordings; books, publications, art prints, posters, stickers, paper and printed goods, clothing, shirts, headwear, promotional merchandise, communication and broadcasting services, television and radio, podcasts, online services
The move came only a couple days before the singer appeared on stage with Taylor Swift at the Staples Center in Los Angeles. Alanis also filed this application exactly two months before the 20th anniversary of her Jagged Little Pill album. The application was filed on an intent-to-use basis, which means this trademark is not being used yet but that Alanis has a bona fide intention to use it soon.

There is one problem with this application, however. Alanis's attorney did not secure her written consent to register a trademark bearing her name pursuant to Section 2(c) of the Trademark Act (see also TMEP 1206). Her attorney will need to go back to Alanis and secure that written consent if this mark is to register. The Trademark Office will issue an office action refusing to register the mark if this consent is not obtained.

Regardless, does this new logo and Alanis's recent publicity signal a comeback for the singer? Nineties fans can only hope.

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