Tuesday, November 12, 2019

Alligator Farm in Florida Files Application to Register CHANCE THE SNAPPER as a Trademark for Clothing, Live Performances by an Alligator

You've probably heard of Chance the Rapper. But CHANCE THE SNAPPER? If you're from Chicago, maybe. This past summer, the 5-foot-long alligator nicknamed Chance the Snapper by an online poll was captured after spending a week in Chicago's Humboldt Park on the city's West Side. After being captured, the city transferred the alligator to the St. Augustine Alligator Farm Zoological Park in St. Augustine, Florida.


It was the St. Augustine Alligator Farm, Inc. that filed a federal trademark application for CHANCE THE SNAPPER on November 7. The application covers:
  • Entertainment services, namely, live performances by an alligator (Class 41); and
  • Clothing, namely, shirts, hats, jackets, sweatshirts, headwear, footwear (Class 25.
According to the application, the St. Augustine Alligator Farm has been using CHANCE THE SNAPPER as a trademark for these goods and services since at least July 18, 2019 (specimens of use submitted with the application are seen above and below).


But will the alligator farm run into issues with the U.S. Patent and Trademark Office during the registration process? Possibly.

For starters, Chance the Rapper obtained his own federal trademark registration for CHANCE THE RAPPER in 2014, which also covers a variety of entertainment services in Class 41 and apparel in Class 25. If the USPTO believes CHANCE THE SNAPPER is confusingly similar to that mark, it will refuse registration of CHANCE THE SNAPPER under Section 2(d) of the Trademark Act. See TMEP 1207 et. seq.

Regardless of whether the USPTO thinks there is a likelihood of confusion with the CHANCE THE RAPPER mark, it could still refuse registration under Section 2(a) of the Trademark Act, which bars the registration of a mark that "consists of or comprises matter which, with regard to persons...falsely suggests a connection with them." TMEP 1203.03; 15 USC 1052(a).

To establish that a proposed mark falsely suggests a connection with a person or an institution, it must be shown that:
  1. the mark is the same as, or a close approximation of, the name or identity previously used by another person or institution;
  2. the mark would be recognized as such, in that it points uniquely and unmistakably to that person or institution;
  3. the person or institution named by the mark is not connected with the activities performed by the applicant under the mark; and
  4. the fame or reputation of the person or institution is such that, when the mark is used with the applicant’s goods or services, a connection with the person or institution would be presumed.
TMEP 1203.03(c)(i). Further "a mark does not have to comprise a person’s full or correct name to be unregistrable; a nickname or other designation by which a person is known by the public may be unregistrable under this provision of the Act." TMEP 1203.03.

What do you think? Is CHANCE THE SNAPPER for entertainment services and apparel confusingly similar to CHANCE THE RAPPER for entertainment services and apparel? Is CHANCE THE SNAPPER a close approximation of CHANCE THE RAPPER, would it be recognized as pointing uniquely and unmistakably to Chance the Rapper, and would people believe Chance the Rapper is associated with CHANCE THE SNAPPER even though he might not be?

We'll find out what the USPTO thinks in approximately three months when this application is reviewed by an examining attorney.

Monday, October 21, 2019

St. Mary's County Sheriff in Maryland Files Applications to Register Sheriff Badges as Trademarks

On October 16, the Sheriff Of St. Mary's County, a small county in Maryland on the Chesapeake Bay, filed three applications to register various sheriff badges and a patch as trademarks for "police and civil protection services." Each mark is seen below.


Government entities can file for and own trademark registrations (I blogged about an application for the Navy's NCIS badge a few years ago, for example), but there are some statutory restrictions. Section 2(b) of the Lanham Act prohibits the registration of any mark consisting of or that comprises "the flag or coat of arms or other insignia of the United States, or of any State or municipality, or of any foreign nation, or any simulation thereof." 15 USC 1052(b); TMEP 1204.

For example, the Seal of the President of the United States and the Department of Commerce seal cannot be registered as trademarks (even if the president or the Department of Commerce is the applicant). TMEP 1204.02(b). However, the Trademark Trial and Appeal Board has held that "department insignia which are merely used to identify a service or facility of the Government are not insignia" equivalent to the "flag or cost of arms" of the United States and may be registered as trademarks. In re U.S. Dep't of the Interior, 142 USPQ 506, 507 (TTAB 1964). The insignia of municipal law enforcement offices falls within this exception.

These applications are another example that it is not only private consumers who benefit from a federal trademark registration. Governmental entities can benefit as well.

Friday, August 30, 2019

The San Antonio Spurs Are Filing Trademark Applications for Hockey Teams

Is minor league hockey coming back to San Antonio? Recent trademark applications suggest it might be.

On August 26, San Antonio Spurs, LLC d/b/a Spurs Sports & Entertainment filed four hockey-related trademark applications with the U.S. Patent and Trademark Office - one for the words SAN ANTONIO IGUANAS, one for the words SAN ANTONIO DRAGONS, and applications for the related logos seen below.



Both the Dragons and the Iguanas used to be minor league hockey teams in San Antonio. The Dragons were a team in the International Hockey League for two seasons from 1996-1998. The Iguanas were in the Central Hockey League and active from 1994-1997 and again from 1998-2002. Both teams played at Freeman Coliseum.

These trademark applications cover a variety of clothing items, like uniforms, shirts, pants, and hats, as well as a variety of merchandise like autograph books, printed guides in the field of hockey, and stickers, so it's possible the Spurs only intend to sell vintage hockey apparel and merchandise. 

The services in Class 41, however, are the most interesting. They cover "Entertainment services in the nature of hockey games and hockey related exhibitions." These are services typically seen in a trademark registration for a hockey team (like this one for the Boston Bruins).

Does this mean minor league hockey is actually coming back to San Antonio? Not necessarily. Although the Spurs filed these applications on an intent-to-use basis (see TMEP 806.01(b)), which requires them to have a bona fide intention to use these trademark in conjunction with the listed goods and services (including hockey games), it in no way requires the Spurs to start using the marks with those goods and services. However, if the Spurs want to obtain a registration for these marks in Class 41, they'll eventually need to actually start using these marks in conjunction with hockey games and submit sufficient proof of same to the USPTO. See TMEP 1103.

Filing trademark applications for vintage teams isn't uncommon. Back in April, I blogged about the NFL's trademark applications for DULUTH ESKIMOS, an old football team. 

According to my quick search, these trademark applications are the first federal applications for hockey-related goods/services ever filed by San Antonio Spurs, LLC.

Tuesday, August 20, 2019

Palm Springs AHL Affiliate Files Three More Trademark Applications for Potential Team Names

Oak View Group, LLC, the owner of Seattle's new NHL franchise, added three more candidates to the list of possible names for the team's AHL affiliate in Palm Springs. On August 15, the group filed three new trademark applications with the USPTO for:
All the applications cover "Entertainment in the nature of hockey games" in Class 41. The applications were filed by the same attorney and law firm that filed three other trademark applications for potential team names earlier in August that cover the same services:
These earlier applications seemed to suggest a "bird" theme for the new AHL team, but the recent applications for "DRAGONS" and "SUN" indicate that might not be the case.

It's not uncommon for a new team to file multiple trademark applications on an intent-to-use basis for potential team names. Back in June 2016, I blogged about several filings for Tucson, Arizona's new AHL team (the Arizona Coyotes affiliate). That team ended up choosing the TUCSON ROADRUNNERS. And back in January 2016, I blogged about applications for the LA CHARGERS filed by the Chargers Football Company before the NFL teamed moved to LA.

While you may see more trademark filings by the Oak View Group, LLC, it's very possible the name of the new AHL team in Palm Springs will be one of those listed above.

Thursday, August 15, 2019

Recent Trademark Applications Suggest Yuengling Brewery May Be Launching a New Beer Called "Yuengling Flight"

Is a new beer in the works over at Yuengling? Recent trademark applications filed with the U.S. Patent and Trademark Office suggest so.
On August 9, D.G. Yuengling & Son, Inc. filed two federal trademark applications with the U.S. Patent and Trademark Office - one for the design seen above and the other for the words YUENGLING FLIGHT. Both applications cover "beer" in Class 32.

Yuengling, which is the oldest operating brewing company in the United States, filed both applications on an intent-to-use basis. That basis indicates the brewery is not currently using this name and logo in commerce as a trademark for beer yet, but has a bona fide intention to do so in the near future. See TMEP 806.01(b).

In other words, it seems these applications are for the name and logo of a new beer that Yuengling plans to release in the near future. That's especially true considering the brewery will need to submit labels or packaging for a beer that shows these marks before the marks can be registered. See TMEP 904.03. Had these applications listed something like "brewery services," I would not be as convinced they are for the name/logo of a beer rather than something like an advertising slogan for the brewery as a whole.

Last year, Yuengling launched a new "Spread Your Wings" advertising campaign that pays tribute to the brewery's original name - "Eagle Brewery" - and the eagle design featured on its labels. These recent trademark applications, therefore, appear to be very on brand.

According to my quick search, these are the only federal trademark applications filed by D.G. Yuengling & Son, Inc. in 2019.

Thursday, July 25, 2019

Hot Girl Summer is Here - Megan Thee's Record Label Files Five Applications to Register HOT GIRL SUMMER as a Trademark

It's been dubbed the "catchphrase of summer 2019" and now it's the subject of five federal trademark applications. Rapper Megan Thee reportedly coined the term HOT GIRL SUMMER earlier this year, which she says means "“It’s just basically about women — and men — just being unapologetically them, just having a good-ass time, hyping up your friends, doing you, not giving a damn about what nobody got to say about it." With the phrase taking off, it appears Thee's record company is now taking steps to protect it through federal trademark registrations with the U.S. Patent and Trademark Office.
On July 21, Theory Entertainment, LLC (the legal entity that owns the 300 Entertainment logo trademark registration, which is Thee's record label) filed five trademark applications for HOT GIRL SUMMER, each in a different class (hence the five applications), covering:
The applications were filed on an intent-to-use basis, which means the record label must actually use the phrase as a trademark for the listed goods and services before these applications can mature into registrations. See TMEP 1101 et. seq.

On that same day, Theory Entertainment filed trademark applications for REAL HOT GIRL SHIT, COGNAC QUEEN, and TINA SNOW, all covering the same goods and services. Back in April 2019, the label filed similar applications for HOT GIRL MEG and MEGAN THEE STALLION.

A few days ago, Billboard.com incorrectly reported that Thee filed a trademark application for HOT GIRL SUMMER on July 10. While an application to register HOT GIRL SUMMER as a trademark for clothing was filed on July 10, it was not filed Thee or her label, but rather by an individual in D.C. who appears to have no relation to the rapper. Procedurally, because that application was filed before Thee's applications, it will be a barrier to Thee's registration of the same mark, but Thee has several options for getting over that barrier, both inside and outside the USPTO (a cease and desist letter, obtaining an assignment of the mark, opposing the application, etc.).