Just over a week after reports surfaced regarding it and its recently acquired self-driving truck startup Otto were getting serious about taking on the self-driving truck industry, Uber took another step in that direction by recently filing a federal trademark application for UBERFREIGHT (in standard characters).
Uber Technologies, Inc. filed the federal trademark application on October 6th in Class 9 for "software; hardware; control units for automated and semi-automated driving of vehicles; vehicles" and in Class 39 for "[f]reight brokerage services; global forwarding services; insurance services; freight logistics management; fuel advance services; freight transportation; freight factoring services; leasing of vehicles and trailers."
The UBERFREIGHT trademark application also covers business administration and business management services in Class 35, telecommunications services in Class 38, and website and SaaS services in Class 42. Uber filed the application on an intent to use basis, suggesting it is [probably] not using this mark in conjunction with these services in commerce yet but has a bona fide intention to do so in the near future.
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