A new reality competition show titled MAGIC HOUR may be in the works over at NBC, according to a recent trademark application. On March 6th, NBCUniversal Media, LLC
filed a federal trademark application for MAGIC HOUR
with the U.S. Patent and Trademark Office
The application covers "[e]ntertainment services, namely, television programming in the nature of a reality competition television series" in Class 41. NBC filed the application on an intent to use basis, suggesting it is not currently using this trademark in commerce but has a bona fide intention to do so in the near future. In other words, simply filing an intent to use trademark application does not necessarily mean NBC will come out with a show called MAGIC HOUR, but is supposed to mean there is something currently in the works related to this potential show (business and marketing plans, scripts, contracts with talent, etc. - something more than just an idea in someone's head).
Filing trademark applications for potential television show names is not uncommon. As I've blogged about before, networks like The Cooking Channel
, Twentieth Century Fox
, and some production companies
have all filed similar applications in the past.
Is MAGIC HOUR a talent show, competition for magicians, or something else? We can't be sure until (and if) NBC gives this show the green light.
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