Monday, November 7, 2016

Are These Trademark Applications for BravoTV's New Logo?

The tweaks are minor (maybe to tack onto prior use? - ed.), but recent applications filed at the U.S. Patent and Trademark Office (USPTO) hint at possible changes to BravoTV's logo.  On November 2nd, Bravo Media, LLC filed two federal trademark applications for the logo seen below.
One application covered a variety of services related to television broadcasting in Class 38 while the other covered a variety of services related to television programming and production of motion pictures and television shows in Class 41.  Bravo filed both applications on an intent-to-use basis, suggesting the network is not using the logo in commerce yet but has a bona fide intention to do so in the near future.
Might these applications be for a replacement of Bravo's current logo, see above, which registered as a federal trademark in 2006?  Note that the new trademark applications are for a logo with a more square conversation box, smaller, more rounded font, and the tip of the conversation box is now at the far left.

According to my quick research and as of the date of this post, the applications filed with the USPTO on November 2nd are the only applications or registrations related to Bravo's logo since Bravo filed the current logo's application in 2005.

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