On November 6th, Sazerac Brands, LLC (the manufacturer of Fireball whiskey) filed another federal trademark application for FIREBALL. But unlike the four other trademark applications or registrations for FIREBALL Sazerac owns, this application wasn't for whiskey. Instead, Sazerac filed it in Class 34 for "cigars."
I suppose this shouldn't be much of a surprise though, considering the manufacturer of Jack Daniel's whiskey owns 121 live federal trademark applications or registrations for marks containing JACK DANIEL'S that cover a wide variety of goods and services (including spices, musical instrument amplifiers, and outdoor furniture).
According to my quick search, Sazerac Brands owns 596 live federal trademark applications or registrations, five of those related to FIREBALL.