On July 12th, Bobiliah LLC, the Florida limited liability company apparently behind www.boopmynose.com and the popular boopmynose Instagram account, filed an application to register BOOP MY NOSE as a trademark with the U.S. Patent and Trademark Office.
According to the company's website, Boob My Nose is "the original booping community" and has approximately 600k followers on social media (the most popular account being its Instagram account, which boasts 368k followers). Fans can submit a picture of their pet's face that prominently features the nose (mostly dogs and cats, but there are horses, cows, pigs, and a variety of other animals) and other's can "boop" the nose by double tapping the photographs on Instagram to "like" the photo. A recent post from the boopmynose Instagram account is seen above.
This isn't the first federal trademark application filed by Bobiliah LLC. The company owns five existing trademark registrations - four for the words LEASH YOURSELF and one for a related logo, all covering services related to an online database for finding pets available for adoption.
This isn't the first time I've blogged about a trademark application related to a popular Instagram account. Two years ago, I blogged about an application for #MRSTEALYOURGRANDMA filed by the viral (at the time) Mr. Steal Your Grandma. That trademark substantially registered. Last year, I blogged about the popular Tinkerbelle The Dog and a trademark application for that name. That application is on its way to registration as well.
If you're interested in booping some noses, you know where to go.