Tuesday, August 8, 2017

TINKERBELLE THE DOG Trademark Application Filed For "Modeling" and "Personal Appearances by a Social Media Celebrity"

Oddly, this isn't the first time I've blogged about a trademark application for a "celebrity" dog. First it was Doug the Pug, now it's Tinkerbelle the Dog.
On August 3rd, an individual in New York (who appears to be Tinkerbelle's owner) filed an application to register TINKERBELLE THE DOG as a trademark with the U.S. Patent and Trademark Office. The application covers:
  • Entertainment services, namely, personal appearances by a social media celebrity (Class 41);
  • Modeling for advertising or sales promotion (Class 35); and
  • Promoting the goods and services of others; Retail store services featuring memorabilia, namely hats, calendars, stickers, notebooks, souvenir bags (Class 35).
According to the application, these services have been offered under the TINKERBELLE THE DOG mark since at least as early as June 1, 2014.

Curious to know how much of a social media celebrity Tinkerbelle the Dog really is, I did my own quick search. Surprisingly (or maybe not), the dog has 154k followers on Instagram, 13,944 followers on Facebook (along with 14,528 likes), 2,278 followers on Twitter, and made $20,000 in 2016.

Not bad for a small dog.

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