Wednesday, April 13, 2016

Amazon Files Trademark Applications For Wind, Solar Farm Logos

According to Amazon Web Services, Amazon is rolling out multiple wind and solar farms in 2016 and 2017. The energy generated from these farms is more than 1.6 million MWh, or enough energy to power about 150,000 U.S. homes.

In an effort to obtain more legal protection for the farms' logos, Amazon Technologies, Inc. filed two federal trademark applications on April 8th - one for the Amazon Wind Farm logo and the other for the Amazon Solar Farm logo (both seen below).
Amazon filed each trademark application in three classes:
  • Class 035 for "[a]dvertising; promoting the use of solar farms" and "[a]dvertising; promoting the use of energy from wind turbine farms," respectively;
  • Class 040 for "[g]eneration of energy from solar farms" and "[g]eneration of energy via wind turbine farms," respectively; and
  • Class 042 for "[c]omputer services; variable computing capacity services; application service provider, namely, providing, hosting, managing, developing and maintaining applications, software, websites and databases in the fields of ecommerce, online payments, order queuing, website design, data storage and shared computing capacity scaling services."
For more information on these farms, check out Amazon's sustainability page at this link.

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