For those who like beer for breakfast, Dogfish Head is apparently coming out with a new beer for you. On April 20th, the brewery filed a federal trademark application for BEER FOR BREAKFAST in Class 032 for "beers." This is not the first Dogfish Head trademark featured on this blog (trademark filed last year for restaurant services).
As blogged about before, beer trademarks are incredibly popular at the U.S. Patent and Trademark Office these days. The crowded field means breweries should take extra caution in clearing trademarks before use. It's also forcing breweries to become more creative and unique in choosing beer names (to decrease the likelihood that such a name is already in use).
For those in the Cincinnati area, join me at the 2016 CincyBrand Conference tomorrow where I will introduce a panel of local craft brewers who will discuss these unique challenges related to branding in the craft beer industry.