Friday, December 9, 2016

Are These 26 Trademark Applications Recently Filed By Amazon Taglines For Its New Grocery Store Concept?

On December 5th, Amazon announced a new grocery store concept, first to be opened in Seattle, that will not require checkout lines.  On that same date, Amazon Technologies, Inc. also filed 26 federal trademark applications, each in Class 35 covering
Advertising; business management; business administration; office functions; retail services and online retail services connected with the management of a retail store and or supermarket; Retail store services in the field of fresh and prepared foods and dry goods; customer loyalty rewards program for shoppers; information, advisory and consultancy services relating to the aforesaid.
Amazon filed each application on an intent to use basis, meaning it is [probably] not using the marks yet but has a bona fide intention to do so in the near future.

Are these applications for taglines related to Amazon's new grocery store concept?  You be the judge.  The applications are for the following:
But wait, that's only 25 trademarks. What about the 26th mark?  It's for the logo seen below, which also happens to be the name of Amazon's new grocery store.
The goods and services covered by that last application span five different classes, are too numerous to list, and cover almost everything under the sun. 

So are the 25 marks above, filed on the same day Amazon announces its new grocery store and files a trademark application for the name of same, taglines for the new grocery store?  Again, you be the judge...

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