Back in October, I blogged about an UBERFREIGHT trademark application filed by Uber Technologies, Inc. that covered self-driving vehicles. Now it appears Uber's rival, the ride-sharing service Lyft, is getting into the same field, if a recent trademark application is any indication.
Lyft, Inc. filed a federal trademark application for LYFT covering a software, vehicles, and transportation services related to self-driving vehicles. For example, the application covers "computer software for coordinating transportation, freight and delivery services by autonomous vehicles" in Class 9, "self-driving vehicles" and "semi-automated vehicles" in Class 12, and "transportation and delivery services" in Class 39. The broad nature of the goods and services listed in this application appear to cover self-driving vehicles for transport of passengers as well as freight.
Like the UBERFREIGHT application back in October, Lyft filed this application on an intent to use basis, suggesting it is [probably] not using this mark in conjunction with the listed goods and services in commerce yet, but has a bona fide intention to do so in the near future.
According to my quick search, Lyft, Inc. currently owns 36 live trademark applications or registrations with the U.S. Patent and Trademark Office, including a mark for LYFTCARE covering medical transportation services filed last month.