Friday, April 21, 2017

Viacom Files 8 Trademark Applications, Most Related to TV Shows

April 17th was a busy day for Viacom International, Inc. at the U.S. Patent and Trademark Office. On that day, the owner of the BET, Comedy Central, MTV, VH-1, and Nickelodeon brands (among others) filed eight federal trademark applications. Six of these applications appear to relate to television shows, although it is unclear on which network they would air.
Trademark image
The applications filed for television related services are:
Viacom filed each of the applications above on an intent to use basis in Class 41 for "Entertainment services in the nature of continuing program series, featuring live action, comedy and drama provided through cable television, broadcast television, internet, video-on-demand, and through other forms of transmission media; providing online information in the field of entertainment concerning television programs."
In addition to the television-related applications, Viacom filed two applications for NICK, both in standard characters and in the design form seen above. Those applications cover "Video game software; computer programs and software; downloadable game software; downloadable mobile applications" in Class 9. According to the applications, Viacom has been offering the software/mobile applications under the NICK mark at least as early as February 1, 2013. The specimen submitted with the applications (above) seems to indicate these applications are related to the Nick Android app (and perhaps iPhone app).

As I blogged about in January, Viacom filed trademark applications for HAMSTER HOTEL and six other potential shows earlier this year. The HAMSTER HOTEL application was approved by the USPTO and will likely be published (the final stage in the registration process) soon.

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