JAY Z's Company Files 15 Applications to Register JAYBO as a Trademark

A couple weeks ago it was Beyonce filing applications for the names of her and JAY Z's twins, now it's JAY Z's turn. On July 6th, S. Carter Enterprises, LLC (a company associated with JAY Z) filed fifteen applications to register JAYBO as a federal trademark with the U.S. Patent and Trademark Office.

According to my quick research, Jaybo is an animated character in the music video for "The Story of O.J.," a song released as part of JAY Z's new 4:44 album. The full video is available on YouTube. In the video, JAY Z highlights a long history of racist cartoons from major animation studios, including Disney and Warner Bros.

If these recent trademark applications are any indication, JAY Z has plans to take the JAYBO message even further. S. Carter Enterprises, LLC filed the JAYBO applications in fifteen different classes of goods and services (hence the fifteen applications), resulting in a vast range of goods and services being covered. Some of the goods and services covered by the JAYBO applications include:

• Entertainment services in the nature of music videos, cartoon and animated films and live-action, adventure, comedy, drama, music, cartoon and animated television series (Class 41);
• Downloadable motion pictures, music videos, films and television series, programs and shows featuring cartoon and animation, entertainment, adventure, comedy, drama, music, games, sports, live-action, artists, entertainers, the arts, pop culture, pre-recorded live concert footage of audio, visual and dramatic performances (Class 9);
• Broadcasting of cable television, television and radio programs (Class 38);
• Retail store services, wholesale store services, mail order services, on-line ordering services and on-line retail store services available through computer communications and interactive television, with all of the aforesaid featuring cosmetics, fragrances, hair, nail, bath and body products, candles, metal key rings and chains, recorded product, eyewear, music related items... (Class 35);
• Plush toys; dolls and doll accessories; doll costumes; board games; parlor games; card games (Class 28);
• Clothing, namely, shirts, T-shirts, rugby shirts, polo shirts, cardigans, jerseys, pants, jeans, culottes, cargo pants, stretch pants, overalls, jump suits, rompers... (Class 25);
• Furniture; bedroom and living room furniture, computer furniture, office furniture, lawn and outdoor furniture... (Class 20);
• Printed and related matter, namely, comic books, novels and posters (Class 16); and
• Cosmetics; cologne; toothpaste, deodorant (Class 3).

Each application was filed on an intent to use basis, suggesting S. Carter Enterprises is not using JAYBO in commerce with these goods and services yet but has a bona fide intention to do so in the near future. TMEP 806.01(b); 15 USC 1051(b). It also means the company must actually start using JAYBO with the listed goods and services before the applications will mature into trademark registrations. TMEP 902; 15 USC 1051(c)-(d).

If you're a JAY Z fan, keep an eye out for JAYBO merchandise, potentially coming soon.