Wednesday, September 20, 2017

The Ritz-Carlton Files Trademark Application Covering "Caviar"

As if the Ritz-Carlton hotel chain wasn't fancy enough already, a recent trademark application filed with the U.S. Patent and Trademark Office suggests the hotel may be adding another ritzy good to its lineup - caviar.

On September 15th, The Ritz-Carlton Hotel Company, LLC filed a federal trademark application for THE RITZ-CARLTON (in standard characters) covering a single good in Class 29 - "caviar." The hotel filed the application on an intent-to-use basis, suggesting it is not currently selling The Ritz-Carlton caviar but has a bona fide intention to do so in the near future. TMEP 806.01(b); 15 USC 1051(b). According to my search, this is the first trademark application covering caviar ever filed by The Ritz-Carlton.

Perhaps the hotel will be selling this caviar on their new yachts in 2019? Not only did the hotel announce The Ritz-Carlton Yacht Collection on its website, but it also filed five applications to register the words THE RITZ-CARLTON YACHT COLLECTION as a federal trademark back in June 2017. Those applications, which the hotel also filed on an intent-to-use basis, cover a variety of goods and services related to cruise services, including "transport of passengers and of goods," "cruise ship services," and "organizing and operating excursions, tours, holidays and cruises."

Before the trademark applications for THE RITZ-CARLTON covering caviar and THE RITZ-CARLTON YACHT COLLECTION covering a variety of cruise ship-related goods and services can actually register, the Ritz-Carlton must actually start using the mark to sell the listed goods and render the listed services and submit sufficient proof of such use to the U.S. Patent and Trademark Office. TMEP 1103; 15 USC 1051(d).

Caviar and yachts - [probably] coming to Ritz-Carlton soon.

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