As I search the U.S. Patent and Trademark Office's database on almost a daily basis, I often run across trademark applications or registrations for hashtag marks. These marks have been increasingly popular over the last couple years as companies attempt to develop a presence on social media.
But can these hashtags be registered as trademarks? Yes, they can, but only under certain circumstances. Cheryl Hodgson of Hodgson Legal wrote an excellent article on her Brandaide blog about the use of hashtags as trademarks and, more specifically, three tips for registering a hashtag as a trademark. To read the article, check out the article at the following link:
How To Trademark A Hashtag [Brandaide Blog]