That's right. On March 23rd, the PGA Tour, Inc. filed a federal trademark application for the goat silhouette seen below.
What does the PGA intend to use this goat trademark on? The goods and services listed on the application provide some insight.
The goods and services listed are "wine and beer glasses, wine openers, and bottle openers" in Class 021, "[m]en's and women's clothing, namely shirts, sweaters, jackets, pants, shorts, and headwear" in Class 025, "[s]porting goods, namely, golf clubs, golf bags, golf bag tags, golf club head covers, golf balls, ball markers, and divot tools" in Class 028, and "[e]ntertainment services, namely in the nature of gold tournaments" in Class 041. This application was filed on an intent-to-use basis so a specimen showing use of the mark in commerce is not yet available.
What does this goat have to do with the PGA Tour? I have no idea. However, one day before the PGA Tour filed this trademark application, it did post a video of Divot the Goat picking his winner of the Dell Match Play tournament. Maybe that silhouette is Divot?
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