On July 13th, Australia Zoo Pty Ltd. filed a trademark application for STEVE IRWIN'S AUSTRALIA with the U.S. Patent and Trademark Office.
The services listed in the application are
Entertainment, theme park, and amusement park services including providing amusement rides; amusement and entertainment services in the nature of amusement park shows; educational and cultural programs in the fields of nature, animals, wildlife, animal habitats, biology, biological diversity, wildlife preservation, habitat preservation, ecology, the environment, sustainability, rehabilitation, zoology and botany; providing facilities for recreational activities relating to theme parks and amusement parks facilities; live performances by entertainers and animals at wildlife and theme parks, live singing and dancing performances, live animal shows and animal feeding demonstrations[.]Australia Zoo Pty Ltd. appears to own and operate the Australia Zoo in Beerwah, Australia, which apparently is owned by Steve Erwin's wife.
This is an "intent to use" application, meaning the Zoo is not operating a theme/amusement park in the United States currently, but has a bona fide intention to do so in the near future.
Will a Steve Irwin themed amusement park be coming to the United States sometime soon? Does the California law firm that filed the trademark application hint at the park's future location? We shall see.