Friday, August 4, 2017

Is this Bud for Lunch? Anheuser-Busch Files Trademark Application for LUNCH BEER

Does Anheuser-Busch want you to drink beer with lunch? Possibly, according to a recent trademark application filed with the U.S. Patent and Trademark Office. On July 31, Anhesuer-Busch, LLC filed a trademark application for LUNCH BEER covering (you guessed it) "beer" in Class 32.
The beer giant filed the application on an "intent to use basis," suggesting it is not yet selling this beer but has a bona fide intention to do so in the near future. TMEP 806.01(b); 15 USC 1051(b). Before this application can mature into a registration (assuming the application otherwise meets statutory requirements and is not opposed), Anheuser-Busch must start selling beer under this mark. See TMEP 902.

In other words, while there's no guarantee the beer company will start selling this beer, keep an eye out for a LUNCH BEER at your local bar or grocery store in the near future.

According to my quick search, Anheuser-Busch, LLC owns 397 active trademark applications or registrations at the USPTO, including registrations for THIS BUDS FOR YOU.

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